Add a Editorial guideline

Add a Editorial guideline

Add shizz

Y clnt - X dedi - Client Editorial Guidelines
Instructions on how to submit content to the editorial team

This document outlines the quality control process for internal teams at Dogs Trust. Each step of the process needs to be completed in order for the editorial team to place content on the website. Failure to produce quality content for the website means less web traffic and it reduces our ability to raise awareness of the work we do.

About you

Please add your full name
Please add your department name and or team
Insert your phone number in case we need to check something with you


It is the editorial teams discretion about whether or not you have met the criteria and standards to be published onto the site

Publishing information

Date you need item published to website
Date content comes off the website
Please select content classification - it can be more than one

Getting your content ready

Copy your content into

Hemingway App makes your writing bold and clear. The app highlights long, complex sentences and common errors; if you see a yellow sentence, shorten or split it. If you see a red highlight, your sentence is so dense and complicated that your readers will get lost trying to follow its meandering, splitting logic — try editing this sentence to remove the red. You can utilize a shorter word in place of a purple one. Mouse over it for hints.

Adverbs are helpfully shown in blue. Get rid of them and pick verbs with force instead. Phrases in green have been marked to show passive voice. You can format your text with the toolbar.Paste in something you're working on and edit away. Or, click the Write button to compose something new.

No excuses here. We have a 3 strikes and your out policy for submitting content with typos and spelling mistakes
Organised or Organized. Insert yes or no in the form above to confirm.
Image Instructions

All content must have the minimum of one image. Any content supplied without an image will not be placed on the website. The imagery must be correctly labelled and landscape. If you are supplying more than one image – they all need to be in landscape and a suitable size for the website – we prefer 1920 (width) x 480 (height) for the hero banner. Pictures need to be supplied at a larger size than intended for their use on the website – it is impossible to make pictures larger but it is possible to reduce pictures and keep the image quality.

If you are submitting more than one dog please clearly label the name of the dog, the rehoming centre and date. If you are supplying an image of a dog you must supply the correct link or the DTS Number. Failure to provide this information will mean the imagery will not be used and the information not placed on the website.

Please try to keep images at a maximum of 20 per dog.

When supplying imagery for dogs please label which image you want to be the main one – that will show on the homepage. This needs to be the best one to make people click through to find out more about the dog.

Maximum file size: 134.22MB

Insert a link to the image if needed

Making your content easier to read

A title for your content needs to be provided. The title will need to be concise and memorable. Also if possible use key words or search terms related to the subject of the article. For example – Illegal Puppy Smuggling. Please provide a unique title for your content if you have already issued a related press release.
Subtitle (h2) Please create a subtitle for your content. For example – Help stop illegal puppy smuggling.
Headings Please breakdown large sections of text into sections and use headings to help the reader navigate through the article.
Please make it clear where the links are used for example - The latest puppy appeal is here (hyperlink here please with
CTA – Call to action: All content and articles needs to have a CTA to keep readers on the site and interested. . A call to action is phrase that is prompting the user into doing something – find out more, click here, donate now, save money etc
Please let us know if this content is a part of a series or is related to any other content on the site.

Video and Social Media

Please let us know if there is any video content to be used
Social: Please let us know if you would like this to be shared on social media and which social media in particular. If you would like to have it on social – please make sure you have submitted a summary of your content in 140 characters, a relevant imagery and link.

Maximum file size: 134.22MB

Content must have followed the guidelines
Now press the submit button below.

Get in touch!

Quick Links

Sign in